Oh Baby London had a starring role in the super cool and beautifully styled Jessie J video. The song, ‘Who’s Laughing Now’ is a message to the people who bullied Jessie at school and features loads of Oh Baby London styles making the cast look über awesome...
We like it.



You girls are mean... but we like your tshirts... that would be our bow print, wannabe princess and pink 'I rock' tshirts



Here's the finale featuring our bow tie tshirt, leopard print tiered dress, 'you are all dinosaurs' tshirt, and there's a ghetto blaster print tshirt in the crowd somewhere too...

I am well over-due introducing Romy, who joined our little team last October and is looking after all our lovely stockists. She is a little ray of sunshine, as well as being super capable and we are so happy to have her on board!

We farewelled Robin today, who is leaving the nest after three years. It's been a big three years, and we wish him the very very best for all his future endeavours.

Here we are having our 'lil christmas do at Dishoom in Shoreditch. We were extremely civilised (my, how times have changed!)... that is compared to the huge groups of Santa hat wearing, raucous, drunken workies around us.

I've o.d.'d on Indian food in the past; during the last week of being pregnant with Frankie, when I ate über hot Phaal curries every day on Brick Lane in an effort to encourage the little guy to come out. But Dishoom was delicious, and thoroughly recommended... lovely service...

And I was so touched by my present, just what the doctor ordered. Ahhh, you guys know me too well....

Merry Christmas!!

Come on... You know you love it....

I did a 'lil Q&A with the lovely Burp Boutique last week...
Click here if you wanna see...

The Sample Sale was a huge success, thanks to everyone who came down, it was lovely to meet you all. Connie legged it early on because it was too busy and she had the better offer of a Christmas party with her friends! Frankie and Harvey stuck it out and were little stars, handing out flyers, and showing early signs of entrepreneurial tendancies driving hard bargains selling off books and toys.
A massive thank you to Melanie and Silas of Suzzle Cafe for providing such a lovely venue, not to mention the fab coffee and brownies!
I'll be doing another one at the end of January, and promise to give plenty of warning this time.xx

Santa, are you still there? I tell Frankie and Connie that if they still believe, you will come. So I'm sending you this message to say, I believe, and what I really, really want is an 11" Macbook Air. It may not have the most grunt, but it is small and perfectly formed and light as a feather. My 15" Macbook Pro is dragging me down as I do the school run, and swimming lessons, and the ballet run all on foot. Something has to give Santa, I am trying to be superhuman, but I need a little help....

The big Oh Baby London Sample Sale is on this weekend!
SAT 15TH DECEMBER - 10-4PM
Venue: SUZZLE, 47 Brick Lane, E1 6PU

100’s of super cool Oh Baby London samples in sizes 0-3m - 8years - from 50p!
BUY 3 ITEMS GET ANOTHER ONE FOR FREE!

PLUS: Kids bric a brac and books - Frankie and Connie were desperate to have a little stall and are selling off a load of their books and toys...

Suzzle Cafe makes great coffee and Melanie makes delicious gluten free cakes. They are also patrons of street art and have fantastic artworks for sale.

Tel: 020 7247 4949 / www.ohbabylondon.comfacebook.com/ohbabylondon162

The list I received on Friday morning:
"Clean my desk" - tick
"Organise my room" - tick
"Pull my table out and get chairs" - tick
"Make a reading space" - tick
"Take my carpet out of my room" - tick

Mummy brownie points: 10

Ah, beautiful.
First-ever photographs of snowflakes taken in 1800s on a Vermont farm by Wilson Bentley.

So here's Victoria Park looking beautiful this morning while I went for a much needed run around it. I'm back in running mode after 4 extremely lazy months off and am feeling the goodness again.

So here we are, all set up at A Most Curious Kids Fair yesterday in Bethnal Green. Frankie and Connie showed amazing tenacity, staying with me all day, helping set up, handing out cards, doing the hard sell and blowing up our faaabulous foil balloons (with air, NOT Helium). There's a Helium shortage, don' cha know, and it's needed for MRI scanners. So we think it would be a bit wrong to use Helium, and we have also discovered that a balloon blown up with air will last three weeks! Whoop!
They had a ball plus Connie got to have a chat with Santa - and that's gotta be good.

Visit our shop at 162 Brick Lane, London, E1 6RU. Click here for a map!
We're open 7 days a week up until Christmas from 11am-7pm and you can call 0207 247 4949 with any queries. We're here to help!




It's on Brick Lane, the edgy East End's fashion and creative capital. Best place to be on a Sunday to soak up atmosphere, eat bagels and spend the day wandering through historic streets and markets getting inspired by the hundreds of talented people putting themselves and their wares out there.

I've suddenly realised I haven't shown any pictures of the shop. How very rude of me. It's a small shop, "tiny" might be more like it. Or as my landlord said when proposing it to me "a little shop for little things", and you know what, I think it's perfect.



I love having a shop, I love meeting my customers, I love seeing first hand the overwhelmingly positive reaction people have when the discover Oh Baby London. It's kind of my reason for being.


I am not of the minimalist school of retail design, it's more like maximalism (I picked up that phrase from an interview with Dolce and Gabbana, so it can't be a bad thing). It's a work in progress and is ever evolving - as fast as time and budget permit.

Come and see us there, have a chat, buy some gifts or just have a look.
Would love to see you.

I L.O.V.E. this cake Frankie and I found in a bakery in Chinatown today...
Only thing is, those little strawberries look so goddamn cute I couldn't possibly eat them.

Singing fruit anyone?

altogether now... AAAAWWWWW!

So, finally, here's the first part of the AW12 Collection, on sale now. We have made in limited numbers so it probably won't be around for long but we love it.
And we love Freddie, the happiest baby in the world, and star of our mini photoshoot...

Close but no cigar... not that I smoke them anyway. Disgusting habit.
Anyhow the news de jour is that we were Highly Commended in the Baby Designer Fashion category at the Junior Design Awards 2012. Prestigious awards from the fabulous Junior Magazine.
So we are proud, but most of all we're all fired up because we suddenly realise something - WE WANNA BE THE BEST.

We say a big welcome to Nathalie, who has just joined our 'lil family. She'll be looking after after our flagship store and giving y'all lovely customer service with her extraordinarily sunny disposition. We're really happy to have found you Nathalie.

We have a position vacant that we hope has your name on it!

JOB BRIEF:
Full Time Team Member needed to assist us in the smooth, efficient and happy running of our mini flagship store on Brick Lane.

We are looking for an über organised, reliable and motivated person with a positive attitude to join our team. We're a small team, but growing nicely so there will be opportunities for the right person to move within the company as other positions arise.
Excellent verbal and written communication skills as well as experience in retail or customer service are essential.

Main Duties & Responsibilities:
- Store Operations / Customer Service / E-commerce fulfillment
- Carrying out opening and closing procedures which will include receiving deliveries, opening tills, cashing up and banking at the end of the day, ensuring the store is left in a clean and secure state.
- Regularly replenishing the store ensuring that best sellers are continually available and the store is merchandised to the maximum.
- Maintaining excellent housekeeping standards both on the shop floor and behind the scenes.
- Contribute ideas for displays and store merchandising to maximise sales opportunities.
- Deliver enthusiastic and genuine customer care at all times.
- Understand and follow all Oh Baby London standards, delivering consistent and outstanding customer service.
- Using appropriate questioning and active listening skills to help identify customers needs and source the correct gift/product.
- Ensuring all customers are thanked for stopping in and warmly invited to return again soon.
- Working closely with all colleagues to increase every sales opportunity and communicating effectively to ensure continuity.
- Demonstrating flexibility and a willingness to participate in all tasks.
- Embracing ownership of tasks delegated by their manager and displaying pride in achieving new goals.
- Fulfilling e-commerce orders daily.
- Responding to all email enquiries on the same day.
- Basic content management for commerce site, making sure stock is marked out of stock/in stock when applicable.

Full Time: 40 hours per week, including one weekend day and four week days Tues-Fri.

Please email your CV to hannah@ohbabylondon.com

So a big woopdy-woop as Oh Baby London is shortlisted for Best Independent Retailer in the Paypal Etail Awards. Oh yeah!


Did I tell you we were also chosen as one of Time Out's Best Shops for 2012?

Cool huh?

This high-cut, one shouldered, cut away swimsuit look like it would be right at home in a kids beauty pageant. Ugh.
Sadly this is on sale at the Disney Store here in London for, wait for it, 2-3 year olds! Just another example of very bad judgement from a children's wear designer.
Inappropriate, much?

9 years... it's a big one, baby.

Mile End Climbing Wall is fantastic for a party.
And an unusually high ratio of fit men.
I may just have to take up climbing.

My kids have no grandparents here in the UK, they're as far away as they can be with the rest of my family in the land of the long grey cloud, (geez, that'll probably get me in trouble) I mean, New Zealand. I actively cultivate a feeling of closeness for them, talking about their family a lot so they at least feel like they have family even if they never see them.
So it shouldn't have come as a surprise when they created little avatars of grandma and grandpa on the Wii and gave them more action than they've seen in a longtime.

Fearless TV investigative journalist Donal MacIntyre and his wife Ameera are featured in this week's Hello! magazine with their gorgeous new baby Hunter (wearing, ahem, green Oh Baby London trainer socks of course!)


And here's Hunter looking über-cool in an Oh Baby London Biker Playsuit, with big sister Allegra looking like a little supermodel in our shearling Biker Jacket.

Altogether now... Ahhhhh!
These little yoghurt cakes made me smile today at my favourite café, Franz & Evans on Redchurch st. Simply beautiful, unpretentious and obviously made with love.

So here is our super dooper faux shearling Biker Playsuit, featured in the lovely Junior Magazine's January Issue.
We love Junior magazine, and we fink they love us too. We first graced their pages in their February 2003 edition, when Oh Baby London was just a few months old, and my little darling Frankie was just about to be born.
I look back now and can't quite believe that I started Oh Baby London at 6 months pregnant. I schlepped around organising samples and selling the little collection into stores on my own, veeery pregnant and with no idea. But I was high on third trimester creativity and a sense that if I was creating life I could do anything.

I haven't written a blog post for a month. Because Robin posed the question "do you think anybody actually reads your blog?"
Admittedly this was when I was using the blog as a procrastination tool when I had more important but less fun things to do. Those things that if you don't do them the whole world will fall apart but you still can't do them. Feel the Fear and Do It Anyway and all that.
Anyhow, it kinda crushed my smurfin' spirit.
But I am made of sturdy stuff, so I can box up this realisation that maybe nobody cares and put it where the sun don't shine.

Today we found out we're in Time Out London's Best Shops 2012. Hurray!
For the record we were one of Time Outs Best Shops in 2011 too.
They have excellent taste, doncha think?
Come on down and see us before Christmas, we have the best Christmas window on Brick Lane... Laura, Kate, Robin and I worked on it last Thursday night like little Christmas elves. Slightly drunken ones, but hey.... the season is the reason.

And what a cracker of an issue it is this week! The Big Issue features us in their 'Locked Up London' feature this week...
Support the great work they do by buying this issue.




(there's a 'lil voucher in there from us too, but you'll have to buy it to find out more...)