The oh-so-lovely folks at Anorak magazine have chosen the Biker playsuit for their last minute Christmas shopping list. We like you, Anorak... we like you a lot.

They say: "For the budding biker, the coolest playsuit you will ever find, comes with all the right zips in all the right places!"

We say, yeah!

Planet Awesome Kid, the cool NYC blog about all things NYC kid street style-like started by ex model agent Julia Samersova has this to say about the new Oh Baby London Biker Playsuit:

"I. Just. Fell. Out. Of. My. Chair.

This rarely happens, but I am in shock and awe over this Oh Baby London Biker Playsuit.

It is a limited edition item and only 200 have been produced, so you better hurry!

Made from ultra-soft, thick and snuggly 100% cotton jersey, brushed on the inside for extra comfort.

To say that we love it, is putting it mildly. We are head over heels for this BIKER."

I love New York, have been a few times, in fact it was the first real big city I visited as a teenager from little ol' New Zealand. I fell in love with it then, and after several visits have begun to wonder if it is my spiritual home. Have always had a deep desire to live there, but alas, alack have never quite made that happen. I love that it's like a villagey London, London with a smile on. Yes, I heart NY. Bigtime.

Check out Planet Awesome Kid - it's awesome, kid...

Check out this week's Grazia magazine (as I always do). Am happy to say we feature in their Xmas Gift Guide. The 'You are all Dinosaurs' sold out pretty much immediately, but never fear, the latest version of this Oh Baby London classic has just landed...

Trendhunter.com featured our Biker Playsuit today. This playsuit rocks like no other.

#1 in Trends - With 9+ million monthly views, TrendHunter.com is the world's largest, most popular trend community. Fueled by a global network of 30,000 members, Trend Hunter and Trend Hunter TV feature 58,000 micro-trends and cutting edge ideas.

Check out trendhunter.com here...

Here's a snippet of an article about Doula's from The Independent today that I am sure you'll be interested in reading.

My favourite bit is the picture of baby Luella wearing Oh Baby London's "Been Inside for 9 Months" Playsuit! Rather excellent choice I thought...



Michelle Campbell and her daughter Luella Clarke, who was born with the assistance of a doula

The mother of all rows breaks out over doulas
Author: By Jeremy Laurance, Health Editor

In the latest example, an anaesthetist from Worthing Hospital has penned an invective in the esteemed British Medical Journal (BMJ) against the rise of the "doula", the female supporters who assist women through childbirth and whose popularity is growing rapidly on both sides of the Atlantic.

Around 1,000 doulas ? the word comes from the Greek meaning "woman servant" ? are thought to be practising in Britain, a three-fold rise in six years. They charge from £400 to £900 for a care package, which includes antenatal visits, labour, postnatal visits and being on call. The idea was imported from the US where there are more than 100,000 doulas who provide support to expectant mothers to challenge the technological tyranny of the medical establishment.

I have heavily, heavily edited - it's a good article so why not view full article here

Check this out - Kidsoup did a video about us...
Where's Hair and Make-Up when you need them.

To see more of KidSoup click here...

A big congratulations to Amanda Lamb on the birth of her little girl Willow Rose.
Here she is featured in this weeks Hello! Magazine, wearing Oh Baby London (a style icon already!).
We are really short on stock of the pink Doily Print Kimono top and pants set Willow is wearing, and it looks so gorgeous so hurry if you want it...

Here's my baby looking like the superstar he is in his Dude T-shirt in the Mirror's Celebs on Sunday magazine.
(Lucky Frankie doesn't read my blog, he's very nearly at the stage where he'd kill me for calling him my baby. Not literally of course.)

Oh Baby London starred in the "coolest stuff for your cuties" feature.
Thank you...thank you very much.

Hurrah!
Opening on the 31st January is the "Top to Toe - Contemporary" exhibition at the stupendous V&A Museum of Childhood in Bethnal Green.
Oh Baby London is part of the exhibition and we couldn't be prouder.
Our signature style, the "Been Inside for 9 Months" Playsuit will be displayed alongside a select few other London brands, who will go unmentioned here (ha ha).
Since 2002, when the world of baby clothing was a style-free zone, we have pushed the pastel boundaries to create clothes that reflect the energy, indivuality and hilariousness of our little babies. And it feels great to be acknowledged by the V&A.



For more information check out the Museum of Childhood website. If you haven't been there before, you gotta go! It is a piece of heaven for kids and parents alike... and it's FREE...



V&A Museum of Childhood
Cambridge Heath Road, London E2 9PA
Opening Times: Open Monday - Sunday from 10:00-17:45. Last admission is 17:30.
For general enquiries, please call or email the switchboard: Tel:+44 (0)20 8983 5200

East End Life did a little feature on us this week:

"Oh Baby opens up to art
A fashion designer who creates clothes for children has her sights set on expanding her burgeoning business by linking up with arts in the borough.
New Zealand born Hannah McHalick has carved out a niche as a baby-dressing expert having appeared on several television programs and the runaway success of her Oh Baby London shop in Brick Lane.
Hannah started the business on her own with no savings in the bank and, being a mum to two small children herself, it was a big challenge. In the past five years she has built up a successful children's clothing line, which is stocked in more than 100 stores worldwide from Harvey Nichols in London to Isetan in Tokyo.
A graphic designer by trade, Hannah was distressed to find only bland kids clothing after her first baby was born. She was determned to create a range of clothing that was more fun than fluffy bunny prints.
For her first collection, Hannah created the much imitated "Been Inside for 9 Months" babygrow, which has been a best seller ever since.
Not content with designing a capsule collection every couple of months, Hannah has opened her doors to the culture vultures by linking up with the First Thursdays initiative where galleries and museums across London are open late on the first Thursdays of the month....
The shop hosts monthly exhibitions including installation, painting and photography. Hannah has also collaborated with Heba Women's project on Brick Lane.
Heba is a trainging and enterprise project for women from diverse cultural backgrounds. Hannah asked the group to create a collection of blankets for Oh BAby London, which proved to be a big success.
The shop also works with the Psychiatric Rehabilitaion Association in Dalston offering work such as stock taking to participants so they can play an active part in the community...."

Nice to see we're in the time out shopping and servcies guide!

"'Been Inside for 9 Months' reads the logo on Oh Baby's best selling black-and-white striped babygros for newborns. The witty brand was started as an "allergic reaction to pastel", on a mission to introduce more jaunty kit for babies and children aged to about four. That said, the new baby gift sets (bib, towel, toy, £22) come in conventional pastel pink and blue - but they're very sweet all the same. We love the striped leggings and pack of toddler pants i bright cotton."

Yes, we do pastel pink and blue now, it was around about when I had Connie three years ago that my pink switch was flipped back on. These kids, they've made me go soft.

Here I am in Prima Baby & Pregnancy giving my top tips for dressing you newborn baby.
I'm working with Fairy washing powder through their Fairy Godmother campaign. They've enlisted about 100 mums to give advice and support to other Mum's and Mum's to be, and I'll be their baby fashion expert! Kinda funny, but I guess I do know my stuff by now. I've used Fairy since Frankie was born so it feels good to be working with a brand I really trust.

More on how to dress your newborn:
- Don't be afraid of bright colours, babies are so gorgeous they can carry any colour and look fab in black!
- Make sure you take at least one key piece to the hospital with you so your bundle of joy can become coolest kid on the ward.

Much more on this to come...

This was found by a friend of mine last week, anyone interested in the great Kent Police/Oh Baby London showdown... click and have a read...

Fantastic French urban fashion and culture magazine 'WAD' featured Oh Baby London in their latest issue. If you love fashion, graphics and have an urban sensibility you'll love WAD magazine as much as us.

Here's what they said...

"Is the Brtitish sense of humour learned in the cradle? For those babies who don't take themselves too seriously (if that's possible), Hannah McHalick took advantage of her graphic-design training and in 2002 launched Oh Baby London. Babygro-style suits come in prison uniform-like black and white stripes and bear the words "Been Inside for 9 Months", while T-shirts are covered with twisted song lyrics such as, "Don't you wish your baby was cute like me?" The labels credo of "cute but cool" is assured by the quality of the materials (100% merino wool jumpers for example) and the sheer number of prints. www.ohbabylondon.com"

The french magazine 'Milk' magazine is my favourite children's fashion mag, so I was really happy to see us featured in their London special this month...

"A little closer to Shoreditch, on Brick Lane, famous for it's indian restaurants, hides a very, very small boutique at number 162. Oh Baby London has beautiful cotton clothing including printed tee-shirts with messages like "Been inside for 9 months" to pop into your suitcase and take back for your french friends"

Fashion retail bible Drapers Record liked what they saw when we launched our new collection at Premier Kids this January:

"Boutique label Oh Baby London has introduced a machine-washable range in merino wool this season. The Charles Dickens-inspired range is made up of pink and dark blue product, including tiered dresses and button detailing. The brand has added denim for autumn, alongside a snakes and ladders print on clothes and footwear. Prints are key, from music and butterfly inspired designs to leopard and geometric prints. It's premature baby range has also been extended."

That's a sneak preview of what's in store for you in our Autumn Winter 08 collection, which will be in-store and online from August this year.

I can't wait...

This weeks issue of Bella Magazine features Oh Baby London, saying:

"If you need to buy a cool baby or toddler gift then Oh Baby London is one of the hottest shops on the web, with beautifully packaged gift sets for your pal's new arrival. Fave buy: I Rock Gift Set, £30, 0-3 months - 12-18 months - a must have for mums who want their babies to make a style statement"

Couldn't have said it better ourselves!

Buy this issue of Bella to enter a competition to win this and other super cool prizes...

Grazia Magazine this week feature our "You are all Dinosaurs" bodyvest.
Just how happy were we to see it in one of Oh Baby London HQs favourite mags?
Very happy indeed.

Oh Baby London get's some well deserved press in "New" magazine. We like it, we like it a lot.
The Been Inside black and white striped playsuit has been a firm favorite in our Brick Lane store for a little while now. We test drive new styles there and this one was a winner from day one.



The short sleeved I Rock leopard print t-shirt dress is another of our classics - new for this winter is the snow leopard version with gold print.
For those who rock only.

Shane Ritchie's baby boy is a cover star at 4 days old.
'Been Inside for 9 Months' bodyvest and camouflage relax pants by Oh Baby London, of course!

Oh Baby London started in October 2002 (while I was heavily pregnant with Frankie).
Junior pregnancy and Baby were the first to do a feature, and I was so proud the day this came out in the February 2003 issue.
Thanks Junior!