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"Oh Baby" was all I could say when I discovered I was pregnant. With fourteen years’ experience as a designer you would think that I would be prepared for the ultimate creative process... but, of course, I wasn’t!

Six months in to my pregnancy I started looking for cool baby clothes that would reflect how I was sure my child would be; a sparky little individual with a great sense of humour. I just couldn’t bring myself to buy anything. It was all so dull, uninspired, and, well, pastel.

I spent a few days coming up with cool baby clothing ideas, and the next few weeks showing them to everyone I knew; family, friends with babies, friends without, friends who wanted babies, friends expecting babies. The response was always the same: they loved the unique range of trendy baby clothes. It gave me the confidence to go forward.

With my baby as my muse, I’m never short of inspiration. When he was born his wonder-filled curiosity fired me up to create a range of funky baby clothing full of life affirming anarchy. I hope Oh Baby London does just that.

My dad is my inspiration and it was from him that I got my creativity. He even came up with our ever popular angel/ devil logo which you can see across our designer babywear range. Ten years into the Oh Baby London story, our iconic logo designs can be found in stores worldwide and are worn by the most fashionable of tots!

We hope you enjoy our unique babywear range as much as we do, and we can’t wait to your little one’s personality shine through in our funky baby styles!

With love,

Oh Baby London team